Alan is the Social Channels Lead at 4Studio and a member of the RTS NorthWest Committee, he manages the Senior Content Strategists and Channels Teams across all Channel 4 genres. A creative team leader with Cannes Lions, BAFTA nominations, and multiple Broadcast Digital Awards, Alan has driven growth for some of television’s most significant social media channels and brands and has successfully overseen content plans and strategies on multiple social platforms, engaging and delighting millions weekly. 

Prior to joining Channel 4/4Studio as SCL in January 2025, for the last 8 years he’s been the Digital Creative Director at Lime Pictures with responsibility for the digital team's output across Lime’s growing portfolio. He’s worked with broadcasters including C4, ITV, Netflix and Disney on properties such as Hollyoaks, TOWIE, Celebs Go Dating, Free Rein and Sexy Beasts. 

During his time at Lime his teams have won a plethora of awards, with recognition from The Broadcast Digitals, Digiday, Drum, MIND, Lovies and RTS Awards, as well as being a BAFTA, Cannes Lion and Webby nominee.