Andre Sousa is a social media and digital content leader with over 12 years of experience delivering high-impact campaigns across television, digital, and social platforms. 

As Head of Social Media for iPlayer and BBC Three, Andre leads campaign strategy to connect BBC content with UK audiences, especially under-35s, through culturally resonant, platform-native storytelling. He has driven the social media success of major titles including The Traitors, Drag Race UK, Gladiators, Doctor Who, Amandaland, and Gavina and Stacey. 

Andre is known for championing bold creative ideas and using strategic experimentation to grow reach and relevance. With a background spanning production and digital, he bridges editorial storytelling with audience growth, helping public service content thrive across iPlayer and the BBC’s social ecosystem.