12 years working on the biggest TV formats in the world. Worked internationally on properties such as Big Brother, Total Wipeout, Mr. Bean, Masterchef, Pointless and more.

Moved to LADbible Group to set up their original video department and over 5 years created a host of globally recognised properties and a multi award winning YouTube channel.

Last year co-founded Strong Watch Studios which in the last 12 months has delivered content for Channel 4, BBC, KOMI, The Royal Foundation, Hat Trick and Mumsnet amongst others, as well as launching its own 360 digital brand: DEEP.