Becoming Joint Creative Director in April 2021, Helen joined Betty TV Crackit, where she was Head of Non-Scripted. Previously Helen spent two years at Studio Ramsay as Head of Popular Factual, creating and executive producing Channel 4’s celebrity documentary format Born Famous, co-created Channel 4’s The Fantastical Factory of Curious Craft, and developed ITV’s fixed rig show The Savoy and the Gordon, Gino and Fred: Roadtrip series. Prior to Studio Ramsay Helen was a commissioner at Channel 4 and UKTV, overseeing major brands as well as commissioning originals.