Joff Hatfield-Powell is the Chief Creative Officer for Spark Media Partners who have offices in Belfast, Sheffield and London. Joff is responsible for the overall creative strategy at Spark and works with the two founding executives on the company’s domestic and global commercial strategy. 

Spark Media is an award-winning production company responsible for creating Escape to the Chateau for Channel 4 and the daytime series Escape to the Chateau DIY. In 2019 under Joff stewardship, he rebranded ETTCDIY to Chateau DIY and has served as Executive producer of over 200 episodes. He also created and overseen brand extensions of the format, Chateau DIY at Christmas for Channel 4 and Chateau DIY: Living the Dream for More4.  

At Spark North, Joff secured a TX pilot, Tool Club for Channel 4 daytime which was commissioned as a 15-part series in 2023 plus a BBC primetime quiz pilot with fully integrated VR gameplay. He also Exec Produced brand funded entertainment format, the Spanish Job for 4.0 and more recently has been in production making Chateau DIY: Win The Dream - a formatted reality competition which sees 12 pairs of people competing to win a chateau for channel 4.  

Other notable Spark productions include, Ancient Civilisations By Train with Prof Alice Roberts (4 series C4), Battlechefs for W, feature documentary Iron Men and Cast In Iron (BT Sport).