Joff Hatfield-Powell is the Chief Creative Officer for Spark Media Partners and Spark Media North – the regional arm that he set up in 2020 when he relocated north to support and nurture production from Sheffield and the surrounding areas. Joff is responsible for the overall creative strategy of both companies and works with the two founding executives on the company’s domestic and global commercial strategy. 

Spark Media is an award-winning production company responsible for creating Escape to the Chateau for Channel 4 and the daytime series Escape to the Chateau DIY. In 2019 under Joff’s stewardship, he rebranded ETTCDIY to Chateau DIY and has served as Executive Producer of over 130 episodes. He also created and oversees brand extensions of the format, Chateau DIY at Christmas for Channel 4 and Chateau DIY: Living the Dream for More4.  

At Spark North, Joff secured a TX pilot, Tool Club for Channel 4 daytime which was commissioned as a 15-part series in 2023 plus a BBC primetime quiz pilot with fully integrated VR gameplay.  

Other notable Spark productions include, Ancient Civilisations By Train with Prof Alice Roberts (3 series Channel 4), Battlechefs for W, feature documentary Iron Men and Cast In Iron (BT Sport).