As Head of Digital Commissioning at Channel 4, Sacha oversees all original and branded digital content commissioning across social and online platforms. His team are responsible for the BAFTA award winning, How to be a Person and BAFTA nominated King Pin Cribs and Hollyoaks IRL.
He led the launch of Channel 4.0, Channel 4’s digital-first brand for YouTube, which scooped two awards at this year’s Broadcast Digital Awards. Just nine months on from launch it had attracted more than 50 million views with 75% from 13-24-year-olds and 85% from the under 34 demographic.
Khari’s previous roles include Head of Video at Ladbible and Group Director of Video at Unilad.